How it started

Hi, I’m Filippa — Founder & owner of Madkind.

I grew up in the archipelago, outside Stockholm, surrounded by nature, creativity and curiosity. After living in Los Angeles, London and Palma de Mallorca, I collected inspiration from different cultures, lifestyles and ideas — which eventually became the foundation of Madkind.

What we do

My vision is simple: to inspire people to choose a kinder way of living, without compromising on innovation, creativity or style. I believe conscious products should never feel boring — they should be exciting, unexpected and full of personality.

With a passion for health, nutrition, movement and wellbeing, I wanted to create a brand where kindness meets creativity. A place for products that are thoughtful, fun and a little bit weird — in the best possible way.

We are proud to be a vegan company and to offer products that are completely free of animal ingredients or by-products. Our vegan policy extends not only to the products themselves, but also covers the entire manufacturing process to ensure that no harm is done to animals or their habitats. We believe in offering a sustainable and ethical alternative for all our customers.

Home fragrances

We are dedicated to continuous innovation. We strive to be at the forefront of product development and technology to offer our customers the latest and most innovative fragrance solutions. By constantly exploring new ideas and concepts, we strive to inspire and surprise our customers with groundbreaking products.